Toy Design Studio
From creative design to technical spec documents, be wise, choose Wise Water.
Wise Water Studio, LLC was founded by Lauren Horzewski-Paniagua, a graduate of Otis College of Art and Design with a degree in Toy Design. After building a successful freelance career in the toy industry, Lauren envisioned a space that unites talented designers from diverse backgrounds. So, she did what she does best and brought that vision to life.At Wise Water Studio, our team of creative professionals—from concept designers to 3D artists and illustrators—offers unique expertise practically designed, prototyped, and launched for the toy industry. With skill, passion, and attention to detail, we provide everything you need to make your projects a reality—all in one place.
Testimonials
"...Lauren is a gem, a diamond in the rough, needle in a haystack. I’ve worked with well over 50+ designers in my career and she is simply one of the best."
"...One-stop shop for all toy business..."
About Lauren
Lauren has worked on more than 20 brands across several toy companies including Spin Master, Jazwares, and Moose Toys. Her toy category experience includes collectibles, small/fashion dolls, boys' action figures/hard plastics, plush, preschool, costumes, STEM/STEAM, and even dog toys.In 2024, Lauren became the Women in Toys, Licensing, and Entertainment Wisconsin chapter chair where she organizes local toy networking events to bring local toy entrepreneurs and professionals together.Outside of the toy industry, Lauren coaches high school tennis at her alma mater.
Featured on
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Clients
Brands/Licenses
Portfolio
The items below demonstrate a variety of the services provided by Wise Water Studio, LLC. The services provided on the items seen below range from the product development or spec documents, to graphic and concept design.
Clients
Desirée Taylor, Senior Design Director at Jazwares
"Working consistently with Lauren over the last several years has been wonderful. She has always been open and quick to learn on the job, and is my “go-to” person on almost anything I can imagine when I’m in need. We’ve moved from toys, to costumes, and she doesn’t flinch to a new challenge. She is consistently a clear communicator with a charming disposition to work with when I get to see her in person! What I appreciate the most about Lauren is her ability to work so seamlessly with me over the years without hardly a need to speak in person, or check in most days - and that’s so valuable in this fast paced world. She turns things over quickly and I always wish I had more work to pass to her! She’s an asset to any team."
"Lauren is a gem, a diamond in the rough, needle in a haystack. I’ve worked with well over 50+ designers in my career and she is simply one of the best."
Carrie Parks, VP of Design and Development at BossingHK
"I most appreciate Lauren’s attention to detail and mindfulness when starting new projects together. Many times, I will give her rough/high level direction and she fills in the blanks herself but also asks the important questions critical to the end result that I may have forgotten or left out. She saves our entire team time and money in doing so.I continue to work with Lauren on as many projects as I can because she constantly surprises and delights with her original designs! In addition, I work in a fast-paced industry that requires tight turnarounds. Lauren is proactive with communicating her progress on projects.I would tell other industry professionals that Lauren is a gem, a diamond in the rough, needle in a haystack. I’ve worked with well over 50+ designers in my career and she is simply one of the best."
Sally Connolly, Founder of Napa Valley Toys USA
"I highly recommend Lauren as one-stop shop for all toy business. Not only is she incredibly talented and skilled in design, but she is also very reliable and motivated. Lauren consistently goes above and beyond with all her projects, demonstrating a high level of creativity and attention to detail. She is always eager to learn and improve her skills, making her a great asset to any team. If you are looking for a graphic artist, game designer, website designer, social media coordinator, or global sourcing manager who is talented, highly intelligent, and driven, Lauren is the perfect choice. She has consistently helped me drive more awareness to Napa Valley Toys USA."
Lynn Rosenblum, Assistant Professor at Otis College of Art & Design
"There are so many reasons I love to hire Lauren. Let’s start with that Lauren is very intuitive, so I don’t have to explain too much about what I need. Being able to count on Lauren saves me loads of time, money, and anxiety. Lauren also completes projects very quickly and efficiently, asks questions if she is not sure and is just a joy to be around. I highly recommend Lauren and know many of colleagues are very happy with her work as well."
"Being able to count on Lauren saves me loads of time, money, and anxiety."
Services
From creative designing to technical factory spec documents, get it done wisely.
Concept Design
Spec Documents for Production
Illustration
Graphic Design
Written/visual direction for product revisions
Market Research
Factory Sourcing/Liaison
& Much more
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